Digital Advertising Planner
Edison Ballroom, New York City
Tuesday, February 7, 2017
What better way for Cynopsis to celebrate our 20th Anniversary than by honoring the best of the best in the industry we’re so proud to cover? A reception to celebrate our two decades took place February 7 at the Edison Ballroom in New York City, followed by a dinner highlighted by the presentation of the very first Cynopsis TV Awards, saluting excellence in national television programming. Also, two special awards were presented to honorees Linda Boff, CMO for GE and Bill Koenigsberg, President, CEO & Founder for Horizon Media, for their extraordinary contributions to the industry.
The industry’s top advertising talent was celebrated at the inaugural Cynopsis Buyers & Planners Awards. Strategists, communicators and executors of campaigns were recognized for their incredible contributions across broadcast, cable and digital platforms.
National Geographic Channel: The Story of
God with Morgan Freeman
Morgan Freeman displays intellectual curiosity and openness as he travels the world exploring the meaning of life, God and how religion has helped shape society.
Food Network Guy Fieri
Irrepressible restaurateur and author Guy Fieri brings rowdiness and passion to Food Network shows including Diners, Drive-Ins and Dives and Guy’s Grocery Games.
HGTV Chip & Joanna Gaines
The chemistry between Chip and Joanna Gaines is a large part of the appeal of Fixer Upper, as the construction expert and the designer team to save seemingly hopeless homes.
America’s Got Talent Nick Cannon
Rapper and comedian Nick Cannon, who began his career in the Nickelodeon sketch comedy All That, hosts NBC’s reality competition with a sense of fun and flair.
Esquire Network Team Ninja Warrior
The Team Ninja Warrior hosts keep the action moving on this fast-paced American Ninja Warrior spinoff.
VH1 Marc Lamont Hill
An author and activist as well as host, Marc Lamont Hill puts a pop culture spin on the news as host of VH1 Live!.
Travel Channel Andrew Zimmern
In Bizarre Foods with Andrew Zimmern, the adventurous host follows the paths of famous travelers to delve deep into local delicacies.
Travel Channel Josh Gates, Expedition Unknown
Avid explorer Josh Gates uses his skills and passion for adventure to search for the truth behind unsolved legends.
Tribune Studios in association with Sony Pictures Television Misha Green & Joe Pokaski – Underground
Misha Green & Joe Pokaski created the compelling WGN America drama Underground, following a group of slaves who plan a daring escape.
Alkemy X TruTV “Hack My Life”
Humorous promos like “Hack My Security” and “Hack My Car Window” helped generate excitement for the return of truTV’s Hack My Life.
Discovery Channel Shark Week 2016
There was no escape for viewers as Discovery Channel found a myriad of ways, and marketing partners, to make a splash with Shark Week – including a Shark Week-themed aircraft.
NBCUniversal NBC News Election Night Amazon Integration
NBC News launched its first Alexa product on Amazon Echo, allowing users to access the latest information on the presidential election.
The Weather Channel State Farm The Weather
Channel Augmented Reality Integration
The Weather Channel and State Farm teamed to use augmented reality to bring State Farm’s brand promise to life, educating consumers about the safest places to be during severe weather.
Discovery Channel Harley and the Davidsons
The Harley and the Davidsons spot brings the miniseries roaring to life, conveying the intensity and drama of a moment in history.
OUR TIME PROJECTS and DOCUMENTARY
GROUP Production In Association For A&E
Indie Films Cartel Land
Cartel Land takes a hard look at the state of the ongoing drug war along the U.S.-Mexican border.
Peacock Productions Guns on Campus: Tamron Hall Investigates
An adaptation of the Bill O’Reilly book, Killing Reagan tells the story of the attempted assassination of Ronald Reagan in 1981.
In addition to offering next-day streaming of current shows and a catalog of complete seasons, Hulu distinguishes itself with strong film and anime content.
The Good Place is a high concept comedy about the afterlife with a stellar cast and intriguing twists and turns.
In Fresh Off the Boat, a Taiwanese-American family running a steakhouse deals with culture shock. The comedy offers laughs even as it deals with racial and ethnic divides.
Studio C is a sketch comedy show offering clean, family-friendly comedy for a national audience.
The Breaks, starring Afton Williamson, Wood Harris and Mack Wilds, chronicles the lives of three friends during the 1990s hip-hop boom.
This sometimes harrowing fictional account of slavery features sharply drawn characters and a riveting narrative.
Dan Fogelman’s uplifting ensemble dramedy broke the broadcast mold this fall with moving stories and emotional twists and turns.
Misha Green & Joe Pokaski wrote an epic series about a group of escaping slaves and their suffering, courage and hope.
Compelling stories of good and evil are told through the tradition of freestyle wrestling.
BYUtv’s Relative Race combines drama and humor as couples dash across the country and meet new relatives along the way.
NBC Sports Group goes full throttle with Shotgun, a high octane auto racing quiz show that tests contestants’ automotive knowledge.
Modeled after The Bachelor, Finding Prince Charming focuses on a cast of gay suitors looking for love.
Ink Master features tattoo artists who face a variety of challenges to prove their artistic skill.
Ultimate odd couple Martha Stewart and Snoop Dogg team to prepare a themed dinner, but it’s less about cooking than good company.
Adventure Capitalists gives entrepreneurs the chance to showcase their products in the great outdoors.
FarmHer shines a light on women in agriculture.
The appeal of long-running America’s Got Talent isn’t just sometimes quirky contestants, but its group of opinionated judges.
Texans Chip and Joanna Gaines turned their passion for buying and remodeling homes into Fixer Upper, where they oversee major home makeovers.
Each episode of State Plate revolves around a different state’s most symbolic foods. Former American Idol host Taylor Hicks hosts.
True crime show Unlocking The Truth investigates cases of wrongful convictions, in the hopes of overturning them
Hosted by award-winning journalist Marc Lamont Hill, weekly late night talk show VH1 Live covers current events in pop culture.
The Kitchen mixes meal tips and trivia with recipes in a breezy hour for home cooks.
Astrophysicist Neil deGrasse Tyson hosts this science-based late-night show featuring interviews with well-known guests from the worlds of entertainment, politics and science.
Offering an eye-opening look at corruption and American justice, 60 Days in follows seven individuals posing as inmates in the Clark County Jail in Indiana.
This powerful remake of the 1977 miniseries strikes a balance between hope and misery, with deft direction and an outstanding cast.
A creepy promotion for Outcast used 3D audio technology and eye-tracking software to show how it feels to be possessed.
The Breaks, set in 1990, captures the grit, humor and music of the era in New York City as three friends hustle to make it in the music industry.
Launched by filmmaker Robert Rodriguez, El Rey Network is an English language channel targeting young adult Latino audiences, serving it up for “rebels, aficionados and passionate creators.“
Lucky 8 TV focuses on unscripted programming for networks such as A&E, Food Network and Animal Planet. Their shows include 60 Days In, Brain Games and Breaking The Rules.
Scripps Networks Interactive is a leader in lifestyle content, with brands HGTV, DYI Network, Food Network Cooking Channel, Travel Channel and Great American Country engaging over 190 million consumers each month.
While Fox serves up fresh fare like Empire and The Mick, the net’s long-running hits like The Simpsons never get old.
Spanish-language Univision Deportes Network features sports programs including games, lively discussions, interviews and more.
Scripps Networks Interactive’s Cooking Channel is dedicated to the passionate food lover, offering recipes, history and how-tos to anyone hungry for culinary content.
Discovery Communications’ Investigation Discovery is focused on true crime, offering insight into the darker side of human nature.
Scripps Networks Interactive’s HGTV offers design, real estate and renovation inspiration with shows that feature engaging, “real people” hosts.
Barefoot in L.A., hosted by chef Ina Garten, covers the LA foodie scene.
The Pioneer Woman features chef Ree Drummond cooking for family and friends on her Oklahoma ranch.